The power of referral
[...]a Nielsen report reveals that 92% of consumers trust recommendations from friends and family above all other types of advertisements, and they are four times more likely to make a purchase when referred by a friend. [...]I advise that, before you spend the time designing a referral program base...
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Published in | USA today (New York, N.Y.) Vol. 144; no. 2850; pp. 72 - 73 |
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Main Author | |
Format | Magazine Article |
Language | English |
Published |
Farmingdale
Society for the Advancement of Education
01.03.2016
Society for Advancement of Education |
Subjects | |
Online Access | Get full text |
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Summary: | [...]a Nielsen report reveals that 92% of consumers trust recommendations from friends and family above all other types of advertisements, and they are four times more likely to make a purchase when referred by a friend. [...]I advise that, before you spend the time designing a referral program based on monetary rewards, test out how willing your customers are to help spread the word. |
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Bibliography: | content type line 24 ObjectType-Feature-1 SourceType-Magazines-1 |
ISSN: | 0161-7389 2168-362X |