The power of referral

[...]a Nielsen report reveals that 92% of consumers trust recommendations from friends and family above all other types of advertisements, and they are four times more likely to make a purchase when referred by a friend. [...]I advise that, before you spend the time designing a referral program base...

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Bibliographic Details
Published inUSA today (New York, N.Y.) Vol. 144; no. 2850; pp. 72 - 73
Main Author Tsai, Annie
Format Magazine Article
LanguageEnglish
Published Farmingdale Society for the Advancement of Education 01.03.2016
Society for Advancement of Education
Subjects
Affiliate marketing
Coding
Customer services
Dining Facilities
Gift cards & certificates
Influence
Information and referral services
Market strategy
Methods
Referral
Restaurants
Social networks
United States
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Summary:[...]a Nielsen report reveals that 92% of consumers trust recommendations from friends and family above all other types of advertisements, and they are four times more likely to make a purchase when referred by a friend. [...]I advise that, before you spend the time designing a referral program based on monetary rewards, test out how willing your customers are to help spread the word.
Bibliography:content type line 24
ObjectType-Feature-1
SourceType-Magazines-1
ISSN:0161-7389
2168-362X