SELLING ALBUMS ON VINYL: Is It a Sustainable, Long-Term Revenue Model for Indie Artists?
According to a poll specialist research company, ICM Unlimited, 48% of respondents who buy vinyl don't even play their records. For music fans, the experience of buying vinyl is mostly about owning something material and physical that symbolizes ownership of a piece of their favourite artist...
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Published in | Canadian musician Vol. 44; no. 1; pp. 10 - 11 |
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Main Author | |
Format | Magazine Article |
Language | English |
Published |
Toronto
Norris-Whitney Communications
01.01.2022
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Subjects | |
Online Access | Get full text |
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Summary: | According to a poll specialist research company, ICM Unlimited, 48% of respondents who buy vinyl don't even play their records. For music fans, the experience of buying vinyl is mostly about owning something material and physical that symbolizes ownership of a piece of their favourite artist's musical legacy. What first seemed to be a novelty hipster trend brought on by middle-aged music lovers, who only seemed to want to buy their cherished, classic albums for the love of the vinyl medium, has gone onto surpass any cynicism from music industry experts. Taishi Fukuyama, the chief marketing officer for vinyl crowdfunding platform and distributor Qrates says indie artists are now getting wait times of up to eight or nine months, and plants are often asking to pay upfront for a minimum pressing of 300 or 500 copies. Or if you decide to have the 500 records delivered to yourself, every time you get a sale through your website, are you going to be the one that goes to the post office and write out shipping labels one at a time?" In terms of how many sales are needed for artists to recoup the investment, Killeen explains that an average vinyl copy will cost around $14 to produce, and artists can sell them anywhere from $25 to $40, depending on the size of an artist's brand or fanbase. |
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Bibliography: | content type line 24 ObjectType-Feature-1 SourceType-Magazines-1 |
ISSN: | 0708-9635 |