DIY Music Videos: What to Think About Before You Proceed

• Published in: Canadian musician Vol. 43; no. 6; pp. 10 - 11
• Main Author: Haroon, Ahmed
• Format: Magazine Article
• Language: English
• Published: Toronto Norris-Whitney Communications 01.11.2021
• Subjects: Brand equity; Budgets; Company business management; DIY; Do it yourself; Do it yourself work; Marketing; Motion picture directors & producers; Music industry; Music videos; Musical performances; Musicians & conductors; Officials and employees; Social networks
• ISSN: 0708-9635

Herstand shares his experiences and some practical tips about creating your own DIY videos, touching on online marketing, location scouting, and gathering resources to create the best video within limited means. The music video itself is a primer towards a single, album, or an EP campaign that attaches a visual brand value to an artist. What should be a good seven-second clip from [an existing] video for the canvas, whether you're going to make a long-form music video, or just a visualizer for every song or one song and [whether] you're going to take snippets of that for all your songs?" Another important thing to think about when creating music videos, or video content in general, is how the content is going to increase engagement with fans and help them understand you or your music. According to Herstand, a good director of photography and an editor can make a world of a difference with respect to the quality of your music video.