Purchase and Its Sign Analysis from Customer Behaviors Using Deep Convolutional Neural Networks

• Published in: Social Computing and Social Media. Communication and Social Communities pp. 464 - 474
• Main Authors: Saito, Shintaro, Otake, Kohei, Namatame, Takashi
• Format: Book Chapter
• Language: English
• Published: Cham Springer International Publishing
• Series: Lecture Notes in Computer Science
• Subjects: Access log data; Convolutional neural networks; Purchase sign
• ISBN: 9783030219048; 3030219046
• ISSN: 0302-9743; 1611-3349
• DOI: 10.1007/978-3-030-21905-5_36

In this paper, we predict purchase from access log data and consider customer behavior about purchase sign on E-commerce site. In addition, applying Convolutional neural networks to this study, we discuss probability of purchase or not purchase and data preprocessing. By extracting hidden layer of model, we consider customer behaviors about purchase and not purchase. Furthermore, we discuss the way of transforming no image datasets to image-like data. We think about probability of using its networks for no images data through this study.