Privacy in e-Shopping Transactions: Exploring and Addressing the Trade-Offs
The huge growth of e-shopping has brought convenience to customers, increased revenue to merchants and financial entities and evolved to possess a rich set of functionalities and requirements (e.g., regulatory ones). However, enhancing customer privacy remains to be a challenging problem; while it i...
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Published in | Cyber Security Cryptography and Machine Learning Vol. 10879; pp. 206 - 226 |
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Main Authors | , , , , , |
Format | Book Chapter |
Language | English |
Published |
Switzerland
Springer International Publishing AG
01.01.2018
Springer International Publishing |
Series | Lecture Notes in Computer Science |
Online Access | Get full text |
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Summary: | The huge growth of e-shopping has brought convenience to customers, increased revenue to merchants and financial entities and evolved to possess a rich set of functionalities and requirements (e.g., regulatory ones). However, enhancing customer privacy remains to be a challenging problem; while it is easy to create a simple system with privacy, this typically causes loss of functions.
In this work, we look into current e-shopping infrastructures and aim at enhancing customer privacy while retaining important features and requiring the system to maintain the topology and transaction flow of established e-shopping systems that are currently operational. Thus, we apply what we call the “utility, privacy, and then utility again” paradigm: we start from the state of the art of e-shopping (utility); then we add privacy enhancing mechanisms, reducing its functionality in order to tighten privacy to the fullest (privacy); and finally, we incorporate tools which add back lost features, carefully relaxing privacy this time (utility again).
We also implemented and tested our design, verifying its reasonable added costs. |
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ISBN: | 3319941461 9783319941462 |
ISSN: | 0302-9743 1611-3349 |
DOI: | 10.1007/978-3-319-94147-9_17 |