Enhancing the Blended Learning Experience Through Crowdsourcing: Applications to Management Education

• Published in: Blended Learning: Aligning Theory with Practices Vol. 9757; pp. 283 - 291
• Main Authors: Hall, Owen, Williams, Michael L.
• Format: Book Chapter
• Language: English
• Published: Switzerland Springer International Publishing AG 2016; Springer International Publishing
• Series: Lecture Notes in Computer Science
• Subjects: Blended learning; Crowdsourcing; Educational equipment & technology, computer-aided learning (CAL); Management education
• ISBN: 9783319411644; 3319411640
• ISSN: 0302-9743; 1611-3349
• DOI: 10.1007/978-3-319-41165-1_25

The world of blended learning is now becoming the new norm throughout the management education universe. Under growing pressure from a variety of stakeholders, business educators are increasingly turning to the blended learning model as a vehicle to provide world-class education. The approach being adopted in many programs is to engage faculty and students in a virtual crowdsourcing learning experience via the blended learning model. Crowdsourcing as applied to business education is the process of connecting students and faculty with a broad-based group of both internal and external resources for the general purpose of problem solving, developing new skill sets, and measuring results. The purpose of this article is to identify the growing opportunities for crowdsourcing in management education and to highlight specific implementation strategies for helping facilitate this revolutionary learning process throughout the community of practice.