Sports Business Resilience in the COVID-19 Crisis: The Delphi Qualitative Approach

The present study attempts to evaluate the challenges of sports businesses in the COVID-19 pandemic crisis and introduce their resilience solutions. This research was qualitative, with the Delphi method used to conduct it. In the first phase, 9 challenges and 88 business resilience strategies were e...

Full description

Saved in:
Bibliographic Details
Published inIranian journal of management studies Vol. 15; no. 1; pp. 69 - 84
Main Authors Sadeqi-Arani, Zahra, Ghahfarokhi, Ebrahim Alidoust
Format Journal Article
LanguageEnglish
Published Qom University of Tehran, Farabi College 01.01.2022
University of Tehran, Qom College
Subjects
Coronaviruses
COVID-19
Delphi method
Economic conditions
Epidemics
Logistics
Marketing
Pandemics
Paralympic Games
Physical fitness
Professional sports
Qualitative research
Recessions
State budgets
Strategic management
Supply chains
Surveys
Tourism
Iran
United States > US
Online AccessGet full text

Cover

More Information
Summary:The present study attempts to evaluate the challenges of sports businesses in the COVID-19 pandemic crisis and introduce their resilience solutions. This research was qualitative, with the Delphi method used to conduct it. In the first phase, 9 challenges and 88 business resilience strategies were extracted in the form of a questionnaire. In the second phase, these challenges and strategies were provided to the Delphi panel consisting of 18 professors of sports management and sports business managers, who were selected in a purposeful manner through snowball sampling method. Finally, 11 challenges in the two categories of supply side challenges and demand side challenges were identified. In addition, 94 sports business resilience strategies for COVID and post-COVID eras were identified in four categories, namely marketing mix management, process management, organizational resource management, and strategic action management. These operational strategies can save sports businesses from the risk of bankruptcy and exclusion from the sports ecosystem and strengthen these firms for future crises by increasing their resilience.
ISSN:2008-7055
2345-3745
DOI:10.22059/IJMS.2021.315742.674355