Taken Back at the Ballgame: The Impact of Nostalgia Within the Minor League Baseball Spectator Experience

While nostalgic features are shown to be prevalent at modern baseball ballparks, research had yet to examine their impact on spectators. Therefore, the current study sought to investigate the impact of nostalgic features on sport spectator emotional and behavioral responses. A sample of578 Minor Lea...

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Bibliographic Details
Published inJournal of sport behavior Vol. 42; no. 2; pp. 200 - 224
Main Authors Slavich, Mark A, Dwyer, Brendan, Hungenberg, Eric
Format Journal Article
LanguageEnglish
Published Mobile University of South Alabama 01.06.2019
Journal of Sport Behavior
Subjects
Baseball
Baseball (Professional)
Baseball fans
Baseball fields
Behavior
College football
Consumer behavior
Emotions
Fans
Food
Football
Marketing
Memory
Minor league baseball
Nostalgia
Organizations
Personality
Professional associations
Professional baseball
Professional sports
Psychological aspects
Senses
Social aspects
Social interaction
Social psychology
Sociology
Sports management
Surveys
Ticket sales
United States
New York
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Summary:While nostalgic features are shown to be prevalent at modern baseball ballparks, research had yet to examine their impact on spectators. Therefore, the current study sought to investigate the impact of nostalgic features on sport spectator emotional and behavioral responses. A sample of578 Minor League Baseball spectators at two ballparks were surveyed to determine the impact of ballpark nostalgic features. Results showed the positive impact of nostalgia at the two ballparks with differences displayed according to setting. Theoretical and practical implications of these results are discussed, and recommendations for future research are provided.
ISSN:0162-7341
2641-3477