GM seeks clean launch, regular updates for pickups; QA MARK REUSS

Mark Reuss, president of General Motors North America, says GM is staying vigilant on the June launch of the Chevrolet Silverado and GMC Sierra full-sized pickups, its most important rollout since the company's 2009 bankruptcy. Reuss, 49, says GM will position the pickups as "highly engine...

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Bibliographic Details
Published inAutomotive news Vol. 87; no. 6569; p. 20
Main Authors Jason Stein, James B. Treece, Colias, Mike
Format Journal Article
LanguageEnglish
Published Detroit Crain Communications, Inc 20.05.2013
Crain Communications, Incorporated
Subjects
Automobile industry
Automobiles
Customer satisfaction
Energy efficiency
Housing starts
Light duty trucks
Market shares
Product development
Product introduction
Retention
Trucks
United States
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Summary:Mark Reuss, president of General Motors North America, says GM is staying vigilant on the June launch of the Chevrolet Silverado and GMC Sierra full-sized pickups, its most important rollout since the company's 2009 bankruptcy. Reuss, 49, says GM will position the pickups as "highly engineered" trucks that will beat Ford's most popular model on fuel economy and appeal to buyers interested in lower operating costs.
ISSN:0005-1551
1557-7686