Rethinking agriculture and food

Today's new agri-food policies are first and foremost geared to the interests of consumers. Consumer protection, full information about production methods and improved product quality are now the priorities. These new policies encourage sustainable food production and promote consumer choices t...

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Bibliographic Details
Published inThe OECD observer no. 233; p. 17
Main Author Kunast, Renate
Format Journal Article
LanguageEnglish
Published Paris OECD Publications and Information Centre 01.08.2002
Organisation for Economic Cooperation and Development (OECD)
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Summary:Today's new agri-food policies are first and foremost geared to the interests of consumers. Consumer protection, full information about production methods and improved product quality are now the priorities. These new policies encourage sustainable food production and promote consumer choices that support sustainable production methods. The reorientation of agri-food policies also means becoming more market-oriented in our approach. This means phasing out production subsidies and helping farmers to hold their own in competitive markets by improved quality and additional services, like farm-based leisure activities. This way, farmers can achieve added value and income in secure rural jobs. Policymakers establish the legal framework and information requirements that will enable consumers to make informed decisions. Only then will consumers feel more confident in selecting or rejecting certain products and will better quality be rewarded by the market.
ISSN:0029-7054
1561-5529