All in good taste
Despite years of study, the mechanisms underlying the perception of taste remain a bit of a mystery. Scientists are gradually peeling back the layers of this onion, so to speak, but there is still a lot of investigation to be done. And this is no monochromatic onion. Think of it as a rainbow-colored...
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Published in | Chemical & Engineering News Vol. 78; no. 18; p. 53 |
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Main Author | |
Format | Trade Publication Article |
Language | English |
Published |
Washington
American Chemical Society
01.05.2000
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Subjects | |
Online Access | Get full text |
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Summary: | Despite years of study, the mechanisms underlying the perception of taste remain a bit of a mystery. Scientists are gradually peeling back the layers of this onion, so to speak, but there is still a lot of investigation to be done. And this is no monochromatic onion. Think of it as a rainbow-colored onion, with the different hues and shadings representing the spectrum of human responses to a variety of tastes and odors. These responses are colored by genetics, body chemistry - and even psychological makeup. Taste is just one of the components that contribute to the complex sensation known as flavor. Smell, mouthfeel, oral irritation, and other stimuli also affect the perception of flavor. But flavor is not the only characteristic that directs consumer choices. Indeed, companies need to understand the interplay among all of the senses. |
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ISSN: | 0009-2347 1520-605X |
DOI: | 10.1021/cen-v078n018.p053 |