Analysing the Lazy Mother Argument Inspired by the Maggi Controversy: Evidence from Junk Food Intake in India

Is it "lazy," "new-generation" working mothers who feed their children two-minute noodles and other junk food, as was suggested during the Maggi noodles controversy? Or is the junk food intake of adolescents related to the educational status of both parents in a transitioning eco...

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Published inEconomic and political weekly Vol. 52; no. 28; pp. 49 - 56
Main Authors ADBI, ARZI, FAIZI, NAFIS, CHATTERJEE, CHIRANTAN
Format Journal Article Magazine Article
LanguageEnglish
Published Mumbai SAMEEKSHA TRUST 15.07.2017
Athena Information Solutions Pvt. Ltd
Subjects
Brand equity
Children & youth
Consumption
Convenience foods
Education
Emerging markets
Employment
Families & family life
Fast food
Households
Industrialized nations
Judicial reviews
Mothers
Obesity
Socioeconomic factors
SPECIAL ARTICLE
Students
Teenagers
Working mothers
Youth
India
Singapore
Online AccessGet full text
ISSN0012-9976
2349-8846

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Summary:Is it "lazy," "new-generation" working mothers who feed their children two-minute noodles and other junk food, as was suggested during the Maggi noodles controversy? Or is the junk food intake of adolescents related to the educational status of both parents in a transitioning economy, where education can directly or indirectly influence imitation of so-called Westem-stylè fast food consumption patterns? This analysis of survey data from a non-metropolitan Indian setting shows that junk food intake of adolescents is actually lowerfor working mothers than for homemakers, decreases with an increase in the mother's education, but increases with increase in the father's education and with the household's socio-economic status.
Bibliography:content type line 24
ObjectType-News-1
SourceType-Magazines-1
ISSN:0012-9976
2349-8846