E-commerce and Commodity Fetishism Violence in New Media Marketing

• Published in: Digital Economy. Emerging Technologies and Business Innovation Vol. 358; pp. 194 - 200
• Main Authors: Choubassi, Hassan, Sharara, Sahar, Khayat, Sarah
• Format: Book Chapter
• Language: English
• Published: Switzerland Springer International Publishing AG 2019; Springer International Publishing
• Series: Lecture Notes in Business Information Processing
• Subjects: Commodity fetishism; E-commerce; Media augmentation; New media marketing; Violence of information
• ISBN: 9783030308735; 3030308731
• ISSN: 1865-1348; 1865-1356
• DOI: 10.1007/978-3-030-30874-2_15

With e-commerce advertising messages have a high reach and visibility, with the new technologies of mobile connectivity that is able to permanently track and monitor consumers and automatically observe patterns of consumed commodities it becomes easy to manipulate the consumers into psychographic commodity fetishism that will tackle individual taste and aspiration according to pre-collected profiles. It intoxicates and transforms signification into banality that renders all images to pornography-like similes. This will lead to the production of images of violence, images that violate the individual’s privacy through influences, monitoring and surveillance, through panoptical shadowing of direct and indirect control that will manipulates consumption habits and political aspirations.