Reality checks

Indeed, the outlook for the coming year is not encouraging, with the euro crisis far from being resolved, many of the Government's austerity measures still to bite and mortgage funding still scarce. That is before we think about a possible structural shift taking place in the UK housing economy...

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Bibliographic Details
Published inMoney Marketing pp. 52 - 103
Main Author Welch, Peter
Format Magazine Article Trade Publication Article
LanguageEnglish
Published London Centaur Communications Limited 16.02.2012
Centaur Media USA Inc. (A member of Centaur Plc Group)
Subjects
Equity
Housing prices
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Summary:Indeed, the outlook for the coming year is not encouraging, with the euro crisis far from being resolved, many of the Government's austerity measures still to bite and mortgage funding still scarce. That is before we think about a possible structural shift taking place in the UK housing economy - moving from homeowning to renting. It is only natural as all of us who are property owners have a vested interest in a positive future for house price inflation but I would argue that true advice is not about playing to the clients' emotions but rather drawing clients' attention to the possible risks and rewards of a proposed course of action. The most suitable product needs to be the one that mitigates the greatest risks and unless clients see these risks for themselves, there is a danger that the advice is not truly aligned to the customers' needs.
ISSN:0958-3769
0958-3769