Saul's Un-Sellable Formulation

Lois had been buying another solvent, an ester solvent, in large bulk quantities and this solvent was used in many of Saul's formulations. Because of buying the ester solvent in bulk, the company got a very low price. Since the only change was this direct, pound for pound change, from the keton...

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Bibliographic Details
Published inPaint & Coatings Industry Vol. 35; no. 5; p. 24
Main Author Moody, Keith M
Format Magazine Article Trade Publication Article
LanguageEnglish
Published Troy BNP Media 01.05.2019
Subjects
Buying
Formulations
Solvents
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Summary:Lois had been buying another solvent, an ester solvent, in large bulk quantities and this solvent was used in many of Saul's formulations. Because of buying the ester solvent in bulk, the company got a very low price. Since the only change was this direct, pound for pound change, from the ketone solvent to the acetate solvent, Lois thought that the formulation cost would be less. [...]after her phone conversation with Saul, Lois knew that there would be only minor changes in the performance of the coating. Since Saul had done all the work and shown that the properties of the coatings changed very little with the change in the two different solvents, why was the formulation pulled from the market?
ISSN:0884-3848
2328-8329