Success without scale

Atlantic Airways chief executive Johanna a Bergi does not equivocate when asked to name the biggest leadership challenge in running a small regional airline in Europe. "Our biggest challenge is the economy of scale - we are a national airline and it's difficult to grow in a very small home...

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Bibliographic Details
Published inAirline Business Vol. 39; no. 4; pp. 32 - 33
Main Author Harper, Lewis
Format Journal Article Trade Publication Article
LanguageEnglish
Published London DVV Media International Ltd 15.12.2023
Subjects
Aircraft
Airlines
Airports
Economies of scale
Equity stake
Local service airlines
Regional development
Tourism
United Kingdom
Faroe Islands
United States > US
Europe
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Summary:Atlantic Airways chief executive Johanna a Bergi does not equivocate when asked to name the biggest leadership challenge in running a small regional airline in Europe. "Our biggest challenge is the economy of scale - we are a national airline and it's difficult to grow in a very small home market," she told FlightGlobal during the recent European Regions Airlines Association (ERA) General Assembly in Innsbruck. Indeed, within constraints that are common to many regional airlines in Europe, Atlantic Airways still sees a path to expansion through the tourism market. Among its recent announcements, it is planning to serve London Gatwick from summer 2024, adding to its main route to Cophenhagen and regular flights to Billund, Keflavik, Oslo and Edinburgh. Furthermore, the airline is working on a codeshare agreement with Icelandair, as part of which the latter will launch services to Vagar airport - Atlantic Airways' home - from 2024.
ISSN:0268-7615
2632-6604
2632-7856