Taking your business global: the role of language and culture

For those of you who are native English speakers, you often assume that no matter where you go in the world, folks will speak to you using English. And while this often proves to be the case, it does not necessarily mean that this is the most effective way to communicate. If you are going to effecti...

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Bibliographic Details
Published inJournal of Property Management Vol. 79; no. 1; p. 36
Main Author Wickham, Benjamin
Format Journal Article Trade Publication Article
LanguageEnglish
Published Chicago Institute of Real Estate Management 01.01.2014
Subjects
Analysis
Communication
Cultural differences
Culture
Influence
Language
Native language
Native languages
Noncitizens
Property management
Real estate management
Social aspects
Succession planning (Business)
United States
United States > US
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Summary:For those of you who are native English speakers, you often assume that no matter where you go in the world, folks will speak to you using English. And while this often proves to be the case, it does not necessarily mean that this is the most effective way to communicate. If you are going to effectively do business on the global stage, you are well served to consider these important factors. Not only are there differences in market conditions and general approaches to multifamily real estate, there are also cultural differences and business norms that may very well be markedly different from how you are used to interacting locally. One important key to understanding culture and interpersonal business is language. Take time to understand the cultural dynamics of both the owners and the end users of the real estate you manage. The time and energy spent is truly a wise business investment that will position your company to work from a place of knowledge and understanding on the global scene.
ISSN:0022-3905
2831-7327