Birmingham, Ala. (Market Profile)

Birmingham, Alabama, the nation's No. 40 television market, also includes the Alabama cities of Anniston and Tuscaloosa. The latest development in Birmingham's broadcast-television scene is a proposal by a local businessman to launch the market's first Spanish-language television stat...

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Bibliographic Details
Published inMediaweek Vol. 12; no. 41; pp. 10 - 13
Main Author Hudson, Eileen Davis
Format Magazine Article Trade Publication Article
LanguageEnglish
Published New York Adweek, LLC 11.11.2002
Emerald Expositions LLC
Subjects
Advertising media
Cities
Company business planning
Executives
Geographic profiles
High school basketball
Hispanic American market
Hispanic Americans
Hispanic people
Manycompanies
Market positioning
Market size
Market statistics
Nielsen ratings
Planning
Population
R&D
Radio programming
Research & development
Target markets
Television broadcasting industry
Television programming
Alabama
United States
United States > US
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Summary:Birmingham, Alabama, the nation's No. 40 television market, also includes the Alabama cities of Anniston and Tuscaloosa. The latest development in Birmingham's broadcast-television scene is a proposal by a local businessman to launch the market's first Spanish-language television station. The top two stations for local news are Fox owned-and-operated WBRC and Allbritton Communications' ABC affiliate WBMA. Cox Radio dominates the Birmingham radio market, which is ranked No. 57 in the country. Cox owns a total of seven stations in the market, although one, WRJS-AM, does not show up in the Arbitron ratings books. On the newspapers front, the Birmingham News, a morning paper, and the afternoon Birmingham Post-Herald have been in a joint operating agreement (JOA) since the 1950s, with shared business operations but separate newsrooms. The JOA is due to expire in 2015.
ISSN:1055-176X