Make it personal ;Urban leadership: Reaching the consumer who doesn't fit neatly into a demographic group is the critical challenge for marketers

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Bibliographic Details
Published inAdvertising age Vol. 23; p. S18
Main Author Burrell, Thomas J
Format Journal Article
LanguageEnglish
Published Crain Communications, Inc 14.02.2000
Subjects
Demography
Management
Marketing
United States
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ISSN:0001-8899