Analysis of psychological movement of lines of sight when using Internet search engines

This paper describes the behavior of Internet users looking at search results on a monitor considering the search purpose of the Internet user and the design of the search sites. As the experimental results, the way the subjects browsed the search result screens differed according to the purpose of...

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Bibliographic Details
Published in2009 IEEE 13th International Symposium on Consumer Electronics pp. 586 - 587
Main Authors Hatsuda, K.-i., Yonezawa, M., Nonaka, T., Hase, T.
Format Conference Proceeding
LanguageEnglish
Published IEEE 01.05.2009
Subjects
Consumer electronics
eye tracking
Informatics
Information analysis
Internet
layout
Monitoring
Psychology
Search engine
Search engines
Testing
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Summary:This paper describes the behavior of Internet users looking at search results on a monitor considering the search purpose of the Internet user and the design of the search sites. As the experimental results, the way the subjects browsed the search result screens differed according to the purpose of their search.
ISBN:1424429757
9781424429752
ISSN:0747-668X
2159-1423
DOI:10.1109/ISCE.2009.5156900