The practice of innovation: innovation as the management of constraints: at Pitney Bowes, innovation is managed not by funneling ideas through gates to sift the worthy from the unworthy, but by managing constraints in a process driven by customer needs

OVERVIEW: Successful innovation requires the management of multiple contexts: those of the customer, the offering itself the business model for the offering, and the strategic aims of the hosting corporation. An approach to managing these contexts and the constraints they impose was developed and im...

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Bibliographic Details
Published inResearch technology management Vol. 54; no. 2; p. 47
Main Authors Euchner, James, Henderson, Austin
Format Journal Article
LanguageEnglish
Published Taylor & Francis Ltd 01.03.2011
Subjects
Business creativity
Innovations
Office equipment and supplies industry
United States
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Summary:OVERVIEW: Successful innovation requires the management of multiple contexts: those of the customer, the offering itself the business model for the offering, and the strategic aims of the hosting corporation. An approach to managing these contexts and the constraints they impose was developed and implemented at Pitney Bowes. Although it is designed to manage multiple constraints, the approach is based on a deep and continuing reliance on the customer for direction. In this paper, the constraint-driven process is discussed and examples of innovation based on the approach are reviewed.
ISSN:0895-6308
1930-0166
DOI:10.5437/08953608X5402009