Fee or free? Car washes pose pricing question for retailers

It is not easy to determine whether customers will use their local gasoline station as an upscale car wash too, but many marketers are finding it an easier sell than they thought it would be. A discussion of the merits of offering free-car washes as opposed to charging for them is presented.

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Bibliographic Details
Published inNational petroleum news Vol. 89; no. 4; p. 37
Main Author Pool, Jessica Johns
Format Magazine Article
LanguageEnglish
Published Chicago M2Media360 01.04.1997
Subjects
Car washes
Competition
Consumers
Customer services
Gasoline
Manufacturers
Marketing
Petroleum marketers
Prices and rates
Sales promotions
Service stations (Motor vehicles)
Services
Trends
United States > US
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Summary:It is not easy to determine whether customers will use their local gasoline station as an upscale car wash too, but many marketers are finding it an easier sell than they thought it would be. A discussion of the merits of offering free-car washes as opposed to charging for them is presented.
ISSN:0149-5267