The leader of the pack

In 1986, Rexburg, Idaho-based Ultimate Direction opened its doors as a manufacturer of specialty backpacks and hip packs for elite collegiate and Olympic athletes. Now outdoor specialty shops such as REI and Sports LA are among Ultimate Direction's largest customers. The company's commitme...

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Bibliographic Details
Published inApparel industry magazine Vol. 59; no. 9; p. 24
Main Author Winger, Rocio Maria
Format Magazine Article
LanguageEnglish
Published Atlanta Shore-Varrone, Inc 01.09.1998
Emerald Expositions LLC
Subjects
Automation
Backpacking
Backpacks
Competitive advantage
Corporate profiles
Equipment and supplies
Hydration
Innovations
Luggage
Management
Manufacturers
Manufacturing
Offshore
Planning
Product development
Production planning
Quality control
Self directed work teams
Sporting goods
Strategic planning
Success
Textile industry
Trends
United States > US
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Summary:In 1986, Rexburg, Idaho-based Ultimate Direction opened its doors as a manufacturer of specialty backpacks and hip packs for elite collegiate and Olympic athletes. Now outdoor specialty shops such as REI and Sports LA are among Ultimate Direction's largest customers. The company's commitment to innovative evolution has paid off: more than a decade after its founding, Ultimate Direction remains on the industry vanguard, an agile organization whose success is a direct result of focused planning and careful observation of industry trends. As well, the company's constant focus on honing its manufacturing has paid off through improved efficiency and dramatically reduced labor costs. While the outdoor industry has begun to falter recently, Ultimate Direction's strategy for staying strong involves constant development of innovative products and updating tried-and-true items to meet consumer demand.
ISSN:0192-1878