Microsoft's FUD-filled .Net strategy confuses customers

Life is tough enough without vendors needlessly contributing more fear, uncertainty and doubt (FUD). Microsoft is the industry's FUD stinger-in-chief. Freedom to innovate is a great thing and must be preserved. But vendors such as Microsoft feel they must periodically invent new buzzwords, posi...

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Bibliographic Details
Published inNetwork World Vol. 18; no. 33; p. 37
Main Author Kobielus, Above The Cloud . James
Format Magazine Article Trade Publication Article
LanguageEnglish
Published Southborough Network World, Inc 13.08.2001
IDG Communications, Inc
Foundry
Subjects
Collaboration
Company marketing practices
Company product planning
Computer software industry
Consumer relations
Customers
Database management systems
DBMS software
DBMS utility
Marketing
Planning
Product information
Servers
Software
Software industry
Vendors
United States
United States > US
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Summary:Life is tough enough without vendors needlessly contributing more fear, uncertainty and doubt (FUD). Microsoft is the industry's FUD stinger-in-chief. Freedom to innovate is a great thing and must be preserved. But vendors such as Microsoft feel they must periodically invent new buzzwords, position statements and architectural frameworks to keep consumers off balance.
ISSN:0887-7661