Tobacco advertising and children's smoking: a review of the evidence

There has been a long debate about whether there is a link between tobacco advertising and children's smoking. Reviews the evidence for such a link drawing on a wide range of academic research that has adopted three approaches to the problem: studies of consumer response; studies using economet...

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Bibliographic Details
Published inEuropean journal of marketing Vol. 29; no. 11; pp. 6 - 17
Main Authors Hastings, Gerard B, Aitken, Philip P
Format Journal Article
LanguageEnglish
Published Bradford, West Yorkshire Emerald Group Publishing, Ltd 01.11.1995
MCB Publications
Emerald Group Publishing Limited
Subjects
Advertising
Advertising and children
Cigarettes
Smoking and youth
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Summary:There has been a long debate about whether there is a link between tobacco advertising and children's smoking. Reviews the evidence for such a link drawing on a wide range of academic research that has adopted three approaches to the problem: studies of consumer response; studies using econometric methods; and studies of the impact of advertising bans. Preaches the conclusion that, within the inevitable confines of social science research, it is no longer tenable to deny that cigarette advertising does influence children's smoking.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0309-0566
1758-7123
DOI:10.1108/03090569510100678