The Case for Establishing a Collective Perspective to Address the Harms of Platform Personalization

Personalization on digital platforms drives a broad range of harms, including misinformation, manipulation, social polarization, subversion of autonomy, and discrimination. In recent years, policy makers, civil society advocates, and researchers have proposed a wide range of interventions to address...

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Bibliographic Details
Published inVanderbilt journal of entertainment and technology law Vol. 25; no. 4; p. 635
Main Authors Gordon-Tapiero, Ayelet, Wood, Alexandra, Ligett, Katrina
Format Journal Article
LanguageEnglish
Published Vanderbilt University, School of Law 22.09.2023
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Summary:Personalization on digital platforms drives a broad range of harms, including misinformation, manipulation, social polarization, subversion of autonomy, and discrimination. In recent years, policy makers, civil society advocates, and researchers have proposed a wide range of interventions to address these challenges. This Article argues that the emerging toolkit reflects an individualistic view of both personal data and data-driven harms that will likely be inadequate to address growing harms in the global data ecosystem. It maintains that interventions must be grounded in an understanding of the fundamentally collective nature of data, wherein platforms leverage complex patterns of behaviors and characteristics observed across a large population to draw inferences and make predictions about individuals.
ISSN:1942-678X
1942-6771