PROCTER & GAMBLE AIMS TO BE A MAJOR PRESTIGE BEAUTY POWER

P&G Prestige Products has already dipped its toe in the premium skin care market after the 2005 launch of Boss Skin in selected northern European markets. Though not counted as part of the P&G Prestige Products portfolio, P&G's premium skin care brand SK-II is a retail heavyweight f...

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Bibliographic Details
Published inWWD Vol. 192; no. 120; p. 1
Main Authors Epiro, Stephanie, With contributions from Molly Prior, New York, and Amanda Kaiser, Milan
Format Trade Publication Article
LanguageEnglish
Published Los Angeles Penske Business Corporation 08.12.2006
Subjects
Cosmetics
Cosmetics industry
Marketing
Perfumes
Product lines
Retail stores
Skin care
Skin care products
United States > US
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Summary:P&G Prestige Products has already dipped its toe in the premium skin care market after the 2005 launch of Boss Skin in selected northern European markets. Though not counted as part of the P&G Prestige Products portfolio, P&G's premium skin care brand SK-II is a retail heavyweight for the company, ringing in $700 million in retail sales this year.
ISSN:0149-5380