Medium as message - Marketing to the knowledge-hungry consumer

When it comes to health and wellness information on food and beverage packaging, Johnson explains that a brand must understand who its consumers are and market to them appropriately. The brand is part of the innovative, plant-forward Offshoot Brands portfolio, whose central mission is not just to pr...

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Bibliographic Details
Published inRochester Business Journal Vol. 40; no. 13; p. 7
Main Author Putnam, Caurie
Format Journal Article Trade Publication Article
LanguageEnglish
Published Rochester BridgeTower Media Holding Company, LLC 21.08.2024
Rochester Business Journal
Subjects
Beverage containers
Beverage industry
Consumers
Food
Food industry
Gluten
Laws, regulations and rules
Marketing
Nutrition
Packaging
Recipes
New York
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Summary:When it comes to health and wellness information on food and beverage packaging, Johnson explains that a brand must understand who its consumers are and market to them appropriately. The brand is part of the innovative, plant-forward Offshoot Brands portfolio, whose central mission is not just to promote healthy eating, but to make it as accessible and enjoyable as possible. Love Beets' newest product is their Classic Beet Salad Kit which can be used as an entrée or side and includes beet wedges, goat cheese, walnuts and balsamic vinaigrette.
ISSN:0896-3274