Brand Reputation: The geek may inherit the earth, but PR practitioners will still be masters of the message

In a recent interview with The Daily Telegraph, our beloved behemoth of the biological world, David Attenborough, affirmed we had 'stopped natural selection as soon as we started being able to rear 95-99 per cent of babies that are born'. Perhaps a little more interesting were his comments...

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Bibliographic Details
Published inPR Week p. 25
Main Author Borkowski, Mark
Format Newsletter Trade Publication Article
LanguageEnglish
Published London Haymarket Media Group 01.10.2013
Haymarket Business Publications Ltd
EditionLondon ed.
Subjects
Brand image
Public relations
Public relations agencies
Reputation management
Technological change
Technology adoption
United Kingdom > UK
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Summary:In a recent interview with The Daily Telegraph, our beloved behemoth of the biological world, David Attenborough, affirmed we had 'stopped natural selection as soon as we started being able to rear 95-99 per cent of babies that are born'. Perhaps a little more interesting were his comments on the ways in which we are evolving culturally: 'Humans have a great cultural inheritance - we can inherit a knowledge of computers, TV, electronics and so on...
ISSN:0267-6087