Reader Rant: Balancing the novel and the familiar to pitch creatively

Many of us have experienced the scenario of someone saying 'we need a creative pitch', only to then have our idea rejected by the same person for being impractical or even perceived as a little 'out there' Having recently read The Myths of Creativity by David Burkus, which speaks...

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Bibliographic Details
Published inConference and Incentive Travel p. 13
Main Author Pullinger, Chris
Format Magazine Article Trade Publication Article
LanguageEnglish
Published London Haymarket Media Group 01.10.2015
Haymarket Business Publications Ltd
Subjects
Creativity
Event planners
Events planning
Incentive travel
United Kingdom
United Kingdom > UK
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Summary:Many of us have experienced the scenario of someone saying 'we need a creative pitch', only to then have our idea rejected by the same person for being impractical or even perceived as a little 'out there' Having recently read The Myths of Creativity by David Burkus, which speaks about numerous studies into people's perception of a creative idea, I wanted to pass on some of his findings.
ISSN:0965-125X