Analise da Internacionalizacao: Um Estudo de Caso da Industria Textil Portuguesa no Mercado Brasileiro/Internationalization Analysis: A Case Study of the Portuguese Textile Industry in the Brazilian Market

Metodologia/abordagem: Realizou-se um estudo de natureza aplicada de orientação qualitativa por meio de um caso único. Originality/Relevance: The study is justified by the size and potential of the Brazilian market, associated with factors that facilitate this process, such as cultural similarities...

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Published inFuture studies research journal Vol. 12; no. 1
Main Authors Filho, Téucle Mannarelli, Barbieri, Renata, Figueiredo, Paloma Cardoso de, Prates, Glaucia Aparecida, Galli, Lesley Carina do Lago Attadia
Format Journal Article
LanguagePortuguese
Published Future Studies Research Journal: Trends and Strategies 01.01.2020
Subjects
Case studies
Consumption (Economics)
Cotton trade
Raw materials
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Summary:Metodologia/abordagem: Realizou-se um estudo de natureza aplicada de orientação qualitativa por meio de um caso único. Originality/Relevance: The study is justified by the size and potential of the Brazilian market, associated with factors that facilitate this process, such as cultural similarities and the availability of raw materials necessary to manufacture the products, considering that Brazil is among the world's five largest cotton producers.
ISSN:2175-5825
2175-5825
DOI:10.24023/FutureJournal/2175-5825/2020.v12i1.395