CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL STRUCTURE IN COMPANIES PARTICIPATING IN THE GAUCHO PROGRAM OF QUALITY AND PRODUCTIVITY

• Published in: Revista de gestão ambiental e sustentabilidade Vol. 4; no. 3; pp. 57 - 72
• Main Authors: Silva, Andressa Hennig, Marchi, Janaina, Horbe, Tatiane de Andrade Neves, de Moura, Gilnei Luiz
• Format: Journal Article
• Language: Portuguese
• Published: Universidade Nove de Julho 01.09.2015
• Subjects: Corporate social responsibility; Globalization; Quality management; Silver; Social aspects; Surveys
• ISSN: 2316-9834; 2316-9834
• DOI: 10.5585/geas.v4i3.285

Among the complexities of today's globalized world, CSR appears as an emerging and dynamic subject that enjoys increasing attention in the organizational context as it becomes a must for companies that want to stay competitive in the market. Faced with this context, the central objective of this study is to examine the ways in which companies bring corporate social responsibility into their organizational structures. As for the methodological procedures, this study appears as quantitative, descriptive and as a survey. The data collection instrument used was a questionnaire adapted from Aldama; Love; Trostianki (2009) in a sample of 15 companies which have won the RS Quality Award in the years 2011-2013 in the categories Diamond, Silver and Gold. As a result it was found that companies adopt different ways of incorporating CSR function into the organizational structure, much of which is still in the design phase, since the activities and responsibilities in this sector are not discharged within a specific division, but rather linked to other sectors, such as quality management, which has boosted the adoption of CSR by companies.