Western Canadian consumer attitudes towards certified value-added wood products: an exploratory assessment

Value-added wood products consist of a broad spectrum of industrial, structural, and consumer goods ranging from differentiated commodity products like remanufactured lumber to higher value appearance products like furniture, flooring, and millwork. To date, little research has been conducted on for...

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Bibliographic Details
Published inForest products journal Vol. 54; no. 9; pp. 21 - 24
Main Authors Kozak, R.A, Cohen, D.H, Lerner, J, Bull, G.Q
Format Journal Article
LanguageEnglish
Published Madison, WI Forest Products Society 01.09.2004
Subjects
Analysis
Applied sciences
Certification
Commodities
consumer acceptance
Consumer attitudes
Consumer behavior
Consumer goods
Consumers
ecolabeling
environmental certification
environmental protection
Evaluation
Exact sciences and technology
Flooring
Focus groups
forest certification
Forest management
Forest products
Forest products industry
Furniture
labeling
market analysis
market potential
Polymer industry, paints, wood
product certification
Statistical analysis
Value added
value-added products
Willingness to pay
Wood
Wood products
Wood. Paper. Non wovens
Alberta
Canada
British Columbia
North America
America
Floor
Economic study
Furniture
Added value
Wood
Consumer
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Summary:Value-added wood products consist of a broad spectrum of industrial, structural, and consumer goods ranging from differentiated commodity products like remanufactured lumber to higher value appearance products like furniture, flooring, and millwork. To date, little research has been conducted on forest certification issues as they pertain to the value-added wood products sector. To address some of these gaps in knowledge, four consumer focus group sessions were held in western Canada in late 2002 and early 2003. The major purpose of the research was to qualitatively gauge the market awareness and potential market acceptance of certification for commonly used value-added wood products. The most significant findings were: 1. most participants had little knowledge of environmental labeling of wood products; 2. all participants indicated they would be willing to purchase certified value-added wood products in the future; and 3. most participants were willing to pay a small premium for these products, assuming equivalent quality and design. [PUBLICATION ABSTRACT]
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
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ISSN:0015-7473
2376-9637