The Competitiveness Analysis of Geely Automobile Group

• Published in: International Journal of Advanced Culture Technology(IJACT) Vol. 12; no. 2; pp. 402 - 408
• Main Authors: Yuhang Xia, Mingsheng Li, Junzhu Zhang, 최명철, 김한얼
• Format: Journal Article
• Language: English
• Published: 국제문화기술진흥원 30.06.2024
• Subjects: 과학기술학; Geely Automotive Group; Development History; SWOT Analysis; Growth Strategy; Technological Innovation

The purpose of this research is to discuss the development history and future strategy of Geely Automobile Group Co., Ltd. Founded in 1997, Geely Automotive Group has grown from a small workshop to one of China's leading automakers after nearly three decades of development.This paper first revi...