The Competitiveness Analysis of Geely Automobile Group

The purpose of this research is to discuss the development history and future strategy of Geely Automobile Group Co., Ltd. Founded in 1997, Geely Automotive Group has grown from a small workshop to one of China's leading automakers after nearly three decades of development.This paper first revi...

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Bibliographic Details
Published inInternational Journal of Advanced Culture Technology(IJACT) Vol. 12; no. 2; pp. 402 - 408
Main Authors Yuhang Xia, Mingsheng Li, Junzhu Zhang, 최명철, 김한얼
Format Journal Article
LanguageEnglish
Published 국제문화기술진흥원 30.06.2024
Subjects
과학기술학
Geely Automotive Group
Development History
SWOT Analysis
Growth Strategy
Technological Innovation
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Summary:The purpose of this research is to discuss the development history and future strategy of Geely Automobile Group Co., Ltd. Founded in 1997, Geely Automotive Group has grown from a small workshop to one of China's leading automakers after nearly three decades of development.This paper first reviews the development of Geely Automobile, from the initial small-scale production to the current global layout and diversified product line. Secondly, it analyzes the challenges and opportunities faced by Geely Automobile, including the intensification of market competition and the changing demand for technological innovation.And put forward the future development strategy of Geely Automobile, including improving the quality of products, expanding the international market and promoting the development of new energy vehicles. By analyzing the development history and future strategy of Geely Automobile Group Co., Ltd., we can better understand the company's position and future development direction in China's automobile industry.
Bibliography:http://www.ipact.kr/eng/iconf/ijact/sub05.php
ISSN:2288-7202
2288-7318
DOI:10.17703/IJACT.2024.12.2.402