The Competitiveness Analysis of Geely Automobile Group
The purpose of this research is to discuss the development history and future strategy of Geely Automobile Group Co., Ltd. Founded in 1997, Geely Automotive Group has grown from a small workshop to one of China's leading automakers after nearly three decades of development.This paper first revi...
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| Published in | International Journal of Advanced Culture Technology(IJACT) Vol. 12; no. 2; pp. 402 - 408 |
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| Main Authors | , , , , |
| Format | Journal Article |
| Language | English |
| Published |
국제문화기술진흥원
30.06.2024
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| Subjects | |
| Online Access | Get full text |
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| Abstract | The purpose of this research is to discuss the development history and future strategy of Geely Automobile Group Co., Ltd. Founded in 1997, Geely Automotive Group has grown from a small workshop to one of China's leading automakers after nearly three decades of development.This paper first reviews the development of Geely Automobile, from the initial small-scale production to the current global layout and diversified product line. Secondly, it analyzes the challenges and opportunities faced by Geely Automobile, including the intensification of market competition and the changing demand for technological innovation.And put forward the future development strategy of Geely Automobile, including improving the quality of products, expanding the international market and promoting the development of new energy vehicles. By analyzing the development history and future strategy of Geely Automobile Group Co., Ltd., we can better understand the company's position and future development direction in China's automobile industry. |
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| AbstractList | The purpose of this research is to discuss the development history and future strategy of Geely Automobile Group Co., Ltd. Founded in 1997, Geely Automotive Group has grown from a small workshop to one of China's leading automakers after nearly three decades of development.This paper first reviews the development of Geely Automobile, from the initial small-scale production to the current global layout and diversified product line. Secondly, it analyzes the challenges and opportunities faced by Geely Automobile, including the intensification of market competition and the changing demand for technological innovation.And put forward the future development strategy of Geely Automobile, including improving the quality of products, expanding the international market and promoting the development of new energy vehicles. By analyzing the development history and future strategy of Geely Automobile Group Co., Ltd., we can better understand the company's position and future development direction in China's automobile industry. The purpose of this research is to discuss the development history and future strategy of Geely Automobile Group Co., Ltd. Founded in 1997, Geely Automotive Group has grown from a small workshop to one of China's leading automakers after nearly three decades of development.This paper first reviews the development of Geely Automobile, from the initial small-scale production to the current global layout and diversified product line. Secondly, it analyzes the challenges and opportunities faced by Geely Automobile, including the intensification of market competition and the changing demand for technological innovation.And put forward the future development strategy of Geely Automobile, including improving the quality of products, expanding the international market and promoting the development of new energy vehicles. By analyzing the development history and future strategy of Geely Automobile Group Co., Ltd., we can better understand the company's position and future development direction in China's automobile industry. KCI Citation Count: 1 |
| Author | Mingsheng Li Yuhang Xia 김한얼 최명철 Junzhu Zhang |
| Author_xml | – sequence: 1 fullname: Yuhang Xia organization: (가천대학교) – sequence: 2 fullname: Mingsheng Li organization: (School of Information Technology Industry, Shandong Polytechnic) – sequence: 3 fullname: Junzhu Zhang organization: (가천대학교) – sequence: 4 fullname: 최명철 organization: (가천대학교) – sequence: 5 fullname: 김한얼 organization: (가천대학교) |
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| Issue | 2 |
| Keywords | Geely Automotive Group Development History SWOT Analysis Growth Strategy Technological Innovation |
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| Snippet | The purpose of this research is to discuss the development history and future strategy of Geely Automobile Group Co., Ltd. Founded in 1997, Geely Automotive... |
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| StartPage | 402 |
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| TableOfContents | Abstract
1. INTRODUCTION
2. HISTOTY OF GEELY AUTOMOTIVE
2.1 History of Geely Automotive Group
2.2 Development and status of Geely Automotive Group
2.3 Overseas multi-regional deepening layout
3. DEVELOPMENT STRATEGY OF GEELY AUTOMOTIVE GROUP
3.1 SWOT Analysis
3.2 Growth strategy
4. CONCLUSION
REFERENCES |
| Title | The Competitiveness Analysis of Geely Automobile Group |
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