A Study on the Organizational Culture of OPPO

The Internet industry is developing at a high speed and entering the stage of convergence of everything, in which mobile devices are a key part, and smartphone manufacturing enterprises are developing rapidly in this environment. As one of the smartphone manufacturing enterprises that have dominated...

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Bibliographic Details
Published inInternational Journal of Advanced Culture Technology(IJACT) Vol. 12; no. 1; pp. 169 - 174
Main Authors Ai-Lin Qiu, Yue-Ying Wang, 최명철, Bang-Bo Chen, 김한얼
Format Journal Article
LanguageEnglish
Published 국제문화기술진흥원 31.03.2024
Subjects
과학기술학
Human Resources
OPPO
Organizational Culture
Organizational Development
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Summary:The Internet industry is developing at a high speed and entering the stage of convergence of everything, in which mobile devices are a key part, and smartphone manufacturing enterprises are developing rapidly in this environment. As one of the smartphone manufacturing enterprises that have dominated the Chinese smartphone market for many years, OPPO enterprise has developed rapidly and occupied a large share of the smartphone market. As a globally renowned technology company, its unique organizational culture is behind its success. In this study, through the analysis of OPPO's information and related literature, we found that OPPO's organizational culture has the characteristics of emphasizing teamwork, focusing on innovation, and advocating customer first. This organizational culture not only enhances employees' sense of belonging, but also promotes the company's long-term development. This study is not only important for understanding OPPO's success, but also for other companies to construct and optimize their organizational culture.
ISSN:2288-7202
2288-7318
DOI:10.17703/IJACT.2024.12.1.169