Research on the Factors Influencing College Students' Willingness to Participate in Sports Online Competitions

• Published in: International Journal of Advanced Culture Technology(IJACT) Vol. 12; no. 3; pp. 345 - 354
• Main Authors: Rui Liu, 최명철
• Format: Journal Article
• Language: English
• Published: 국제문화기술진흥원 30.09.2024
• Subjects: 과학기술학; Information Perception; Elaboration likelihood Model; Sports Online Competition; Willingness to participate; Satisfaction
• ISSN: 2288-7202; 2288-7318
• DOI: 10.17703/IJACT.2024.12.3.345

The sports cloud competition based on the network online platform breaks through the limitation of the time and space of traditional sports competition, changes the competitive environment and mode of sports competition, and is a new mode of sports competition. The detailed possibility model has been widely used in the study of information processing and attitude change. In order to better explore the sports cloud competition, we take 463 college students in Lingnan Normal University as the survey object based on the concept of detailed possibility model, and collects data through a pre-compiled questionnaire, so as to obtain the factors that affect the willingness of college students to participate in sports cloud competition, and explore the possibility of promoting sports cloud competition. Our results show that the convenience characteristics of the central path level are important factors for college students to participate in sports cloud competitions, and the credits, examinations and exercises at the edge path level can become important factors for college students to participate in sports cloud competitions, which play a positive role in promoting college students' participation in sports cloud competitions and are conducive to the promotion and application of sports cloud competitions.