Research on AI-based interactive digital signage interface design standard model

• Published in: International Journal of Advanced Culture Technology(IJACT) Vol. 12; no. 4; pp. 169 - 174
• Main Author: Tae-Won Oh
• Format: Journal Article
• Language: English
• Published: 국제문화기술진흥원 31.12.2024
• Subjects: 과학기술학; Digital Signage; Artificial Intelligence; Interactive; Interface Design
• ISSN: 2288-7202; 2288-7318
• DOI: 10.17703/IJACT.2024.12.4.169

With the advancement of AI technology, digital signage has improved interaction with users, which has improved advertising effectiveness and user experience. AI-based interactive digital signage is a system that provides information and advertisements electronically. It has recently evolved further with the introduction of AI technology, and is improving the efficiency of marketing and information delivery by analyzing user behavior and providing customized experiences. In this paper, the touch interface of digital signage, switching of multimedia content, high visual utility, interactivity, readability at a distance, geographic and temporal flexibility, efficiency of information delivery, customized experience, and efficient content management are based on the main characteristics of the interface. A standard model for design was established. This study analyzed the main features and various effects of AI-based interactive digital signage, and the interface design standard model for digital signage proposed five standards to optimize user experience and effectively deliver messages. Ultimately, the purpose of this study is not only to efficiently transmit media content based on the interface standard model, but also to optimize the interface design to provide real-time information for users, information of interest, emergency disaster information, etc. quickly and accurately, communicate with citizens, and create a beautiful city street environment. It is used as a platform to create.