A Study on the Corporate Culture of Tongrentang

• Published in: International Journal of Advanced Culture Technology(IJACT) Vol. 10; no. 1; pp. 131 - 137
• Main Authors: 지에청, 최명철, 쉬롄피아오
• Format: Journal Article
• Language: English
• Published: 국제문화기술진흥원 31.03.2022
• Subjects: 과학기술학; Beijing Tongrentang Company; Corporation culture; Time-honored Brand; Development strategy; Traditional Chinese Medicine (TCM)

The importance of corporate culture for its development has always been a classic research. Through excellent corporate culture, we can analyze the secrets of company success and provide important reference significance for other company brands. Since the outbreak of COVID-19, Traditional Chinese Me...