A Study on the Corporate Culture of Tongrentang

• Published in: International Journal of Advanced Culture Technology(IJACT) Vol. 10; no. 1; pp. 131 - 137
• Main Authors: 지에청, 최명철, 쉬롄피아오
• Format: Journal Article
• Language: English
• Published: 국제문화기술진흥원 31.03.2022
• Subjects: 과학기술학; Beijing Tongrentang Company; Corporation culture; Time-honored Brand; Development strategy; Traditional Chinese Medicine (TCM)
• ISSN: 2288-7202; 2288-7318
• DOI: 10.17703/IJACT.2022.10.1.131

The importance of corporate culture for its development has always been a classic research. Through excellent corporate culture, we can analyze the secrets of company success and provide important reference significance for other company brands. Since the outbreak of COVID-19, Traditional Chinese Medicine (TCM) has greatly increased its international recognition with its excellent efficacy, which has brought development opportunities to the TCM industry. The object of this research is the Beijing Tongrentang Group Co., Ltd. Tongrentang is a representative of Chinese time-honored brands in TCM industry. It has a development history of more than 350 years. It carries the traditional Chinese culture and Chinese medicine culture. The corporate culture of Tongrentang was thus extended and developed into 'Benevolence & love', 'Honesty & trustworthiness' and 'Quality first'. We can see that a good corporate culture is particularly important. This paper studies the unique Corporate culture of Tongrentang, and the reasons of company success. Hoping to help the company through this pap