The Data Science Playbook

This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success for students. Over the last three years, strategic planning efforts helped develop a data-informed culture on campus. The work described within the play...

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Bibliographic Details
Published inStrategic enrollment management quarterly Vol. 7; no. 4; pp. 35 - 48
Main Authors Chavez, Michael, Mullen, Brian
Format Journal Article
LanguageEnglish
Published Hoboken American Association of Collegiate Registrars and Admissions Officers 01.01.2020
Subjects
Administrative Organization
Collaboration
College Administration
College Students
Community Colleges
Data Analysis
Data science
Data Use
Digital marketing
Enrollment
Enrollment Management
Enrollments
Graduation
Graduation Rate
Higher education
Marketing
Mass Media
Meetings
Opportunities
Program Development
School Holding Power
Social Media
Social networks
Strategic Planning
Student Improvement
Student Personnel Services
Student Recruitment
Students
Success
Teams
Text messaging
Verbal communication
Texas
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Summary:This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success for students. Over the last three years, strategic planning efforts helped develop a data-informed culture on campus. The work described within the playbook required time, energy, and a lot of communication and collaboration. While it is not a stand-alone method for success, it is a process that is working for Lone Star College--Montgomery. The playbook features basic and more complicated examples of the work that was conducted. It is intended to start small and to work up to more sophisticated campaigns. College campuses may not need all of the tools mentioned within this playbook. They are included because they were the tools available to Lone Star College. Additional tools have been requested, and some are not currently being utilized.
ISSN:2325-4750
2325-4750