Corporate Entrepreneurship as a Survival Routine

Abstract In this chapter, the authors conceptualize corporate entrepreneurship as a mental model that allows firms to adapt to new competitive landscapes by facilitating the development of new cognitive scripts and schemas. The authors begin by explaining what it means for a firm to be competitively...

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Bibliographic Details
Published inThe Challenges of Corporate Entrepreneurship in the Disruptive Age Vol. 28; pp. 111 - 122
Main Authors Garrett, Robert P, Welcher, Tommie
Format Book Chapter
LanguageEnglish
Published United Kingdom Emerald Publishing Limited 01.01.2019
Subjects
Business Strategy
cognitive scripts
adaptability
strategy
competitive landscapes
Corporate entrepreneurship
cognitive schemas
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Summary:Abstract In this chapter, the authors conceptualize corporate entrepreneurship as a mental model that allows firms to adapt to new competitive landscapes by facilitating the development of new cognitive scripts and schemas. The authors begin by explaining what it means for a firm to be competitively bewildered, or lost, in a rapidly changing competitive domain. The authors also describe five stages of being lost competitively. The authors then map the attributes of an entrepreneurial firm – adaptability, speed, flexibility, aggressiveness, and innovativeness – to stages of the bewilderment process wherein they may be most helpful to realign competitive realities and entrepreneurial scripts and schemas. The authors conclude by proposing contributions resulting from conceptualizing corporate entrepreneurship as a bewilderment schema and also explain how this represents a novel perspective.
ISBN:9781787544444
1787544443
ISSN:1048-4736
DOI:10.1108/S1048-473620180000028005