PechaKucha-Based Participatory Video for Organizational Research

Abstract This chapter presents a novel method for using PechaKucha presentations to generate and analyze participant-generated video data. As a data source, participatory video (PV) differs from ethnographic or archival video by relying on participants to tell their own stories. As a presentation te...

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Bibliographic Details
Published inMethods to Improve Our Field Vol. 14; pp. 157 - 174
Main Authors Madden, Timothy M, Madden, Laura T, Smith, Anne D
Format Book Chapter
LanguageEnglish
Published Emerald Publishing Limited 18.01.2023
Subjects
Management science & operations
Management science/operations research
Operational research
Participatory video
visual research methods
qualitative research
video analysis
PechaKucha presentation
member review
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Summary:Abstract This chapter presents a novel method for using PechaKucha presentations to generate and analyze participant-generated video data. As a data source, participatory video (PV) differs from ethnographic or archival video by relying on participants to tell their own stories. As a presentation technique, PechaKucha produces six-minute-and-forty-second, narrated slideshow presentations. The slideshows or recordings from live PechaKucha presentations are a dense form of PV that is easier to code and analyze than traditional sources of PV. This chapter describes the procedures to capture and analyze PechaKucha-based PV and illustrates considerations for researchers who plan to use PV to gather data.
ISBN:1804553654
9781804553657
ISSN:1479-8387
DOI:10.1108/S1479-838720220000014008