Model of Increasing Tourists Revisit Intention: Utilizing the Environment as an Ecotourism Area

Abstract This study aimed to obtain the study results of the visit increase model by adding the word of mouth (WOM) variable based on the results of research reviews in 2017 and 2019. The research was conducted in the ecotourism area of the south coast of West Java, which is oriented toward the envi...

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Published inEnvironmental, Social, and Governance Perspectives on Economic Development in Asia Vol. 29B; pp. 207 - 219
Main Authors Dagustani, Dani, Kurniawan, Gatot Iwan, Vidyastuti, Heppy Agustiana, Miharja, Rediawan
Format Book Chapter
LanguageEnglish
Published United Kingdom Emerald Publishing Limited 01.01.2022
Subjects
Econometrics
Economics
Mathematical/quantitative economics
Tourism motivation
destination image
environment
revisit intention
memorable tourism experience
word of mouth
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Summary:Abstract This study aimed to obtain the study results of the visit increase model by adding the word of mouth (WOM) variable based on the results of research reviews in 2017 and 2019. The research was conducted in the ecotourism area of the south coast of West Java, which is oriented toward the environment’s carrying capacity and improving the community’s economy. Data analysis used descriptive verification using structural equation modeling (SEM), with a total of 302 respondents. The study results obtained descriptive analysis results based on research in 2017 and 2019, which showed no different results. The descriptive analysis results show that tourist travel motivation is considered strong by tourists; tourists have felt impressive tourism experiences. The average image of tourism destinations is considered sufficient. The West Java ecotourism area is quite successful in becoming a positive WOM conversation among most tourists. The intention to revisit is considered insufficient, or tourists have not agreed to return soon. The results of the verification analysis show that all the proposed hypotheses have a significant effect so that the model of increasing tourist visits based on travel motivation and impressive tourism experiences, the destination image that is intermediated by the WOM variable, has an impact on revisiting intention.
ISBN:180117895X
9781801178952
ISSN:1571-0386
DOI:10.1108/S1571-03862021000029B034