Social Shopping: Implications for Store Retailing

Abstract Online retailing is continuing to grow at a time with many fashion brands are closing retail stores. Social media is now an essential component within the purchase journey of a fashion consumer. As social media networks continue to develop transactional capabilities, this has giving rise to...

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Bibliographic Details
Published inNew Perspectives on Critical Marketing and Consumer Society pp. 113 - 128
Main Author Siddiqui, Noreen
Format Book Chapter
LanguageEnglish
Published Emerald Publishing Limited 01.03.2021
Subjects
Consumer behaviour
Market research/consumer behaviour
Marketing
omni-channel
fashion consumers
Store retailing
social media
social shopping
digital technology
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Summary:Abstract Online retailing is continuing to grow at a time with many fashion brands are closing retail stores. Social media is now an essential component within the purchase journey of a fashion consumer. As social media networks continue to develop transactional capabilities, this has giving rise to the expansion of social shopping. Fashion brands need to consider how best to optimise social shopping opportunities as an extension of the retail shopping experience. Reviewing developments within retailing, a conceptual model of social shopping is proposed, which places mobile technologies as central to the social shopping experience both on social media and in store.
ISBN:9781839095573
1839095571
DOI:10.1108/978-1-83909-554-220211010