Small Business Responsiveness and Organizational Culture in the Context of a Developing Economy

The paper examines the relationship between two important variables that define small and medium-sized enterprises: organizational culture and responsiveness. Firms operating in Romania were selected for the study. The country offers a business context with many changes over the last two decades, a...

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Published inAnalele Universității "Dunărea de Jos" Galați. Fascicula I, Economie și informatica aplicata Vol. 1; no. 3; pp. 5 - 14
Main Authors Michael STOICA, Liviu FLOREA, Edit LUKÁCS
Format Journal Article
LanguageEnglish
Published Dunarea de Jos University of Galati 01.12.2012
Subjects
Developing economy
Organizational culture
Responsiveness
Small and medium-sized enterprises
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Summary:The paper examines the relationship between two important variables that define small and medium-sized enterprises: organizational culture and responsiveness. Firms operating in Romania were selected for the study. The country offers a business context with many changes over the last two decades, a challenge and an opportunity for researchers. Results show that the combination of entrepreneurial characteristics and planning and goal oriented managerial styles suits best successful companies. The market-driven type of culture has the best coordination and is best positioned to deliver customer-centered versatility, while adhocracy helps businesses respond fast to changes in the market environment.
ISSN:1584-0409