Children between sustainable development and commercials

The paper deals with the relationship between sustainability, media advertisements and their effect on children. This topic is highly relevant as children nowadays grow up watching TV and will be the consumers of tomorrow. The perpetual growth of consuming goods does not serve the sustainable develo...

Full description

Saved in:
Bibliographic Details
Published inActa Didactica Napocensia Vol. 2; no. 4; pp. 65 - 74
Main Authors Péter, Lilla, Balázs, Szilvia
Format Journal Article
LanguageEnglish
Published Babes-Bolyai University 2009
Subjects
Advertising
Bildungsforschung
Childhood Attitudes
Children
Childrens Television
Consumer Education
Critical Viewing
Educational Legislation
Elementary School Students
Entwicklung
Europa
Foreign Countries
Habit Formation
Hypothesis Testing
Information Policy
Kind
Mass Media Effects
Mass Media Role
Medien
Parent Influence
Questionnaires
Romania
Rumänien
Sustainability
Sustainable Development
Television Commercials
Television Viewing
Unterricht
Werbung
World Views
Romania
Online AccessGet full text

Cover

More Information
Summary:The paper deals with the relationship between sustainability, media advertisements and their effect on children. This topic is highly relevant as children nowadays grow up watching TV and will be the consumers of tomorrow. The perpetual growth of consuming goods does not serve the sustainable development. Advertisements constantly remind us to purchase new goods. Adults may be able to look at these ads from a critical point of view, but children, who are much more vulnerable, tend to take a dream world for reality. The paper presents an empirical research of 7-9 year old children. The primordial question is how the commercials affect the children´s view on the world, their view on themselves, their own and their family´s present and future consuming habits.
ISSN:2065-1430
1504-9922
2065-1430