Mixed-Mode: Past, Present, and Future

Mixed-mode surveys have been around since the late 1980s. In the past thirty years, major changes in technology and society influenced and changed data collection and survey methodology. However, in those years, mixed-mode strategies remained part of the daily survey practice, although the type of m...

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Bibliographic Details
Published inSurvey research methods Vol. 12; no. 2; pp. 75 - 89
Main Author Leeuw, Edith de
Format Journal Article
LanguageEnglish
Published European Survey Research Association 01.01.2018
Subjects
adjustment
Befragung
equivalence
mobile surveys
mode measurement effect
mode selection effect
multiple devices
multiple modes
offline surveys
online surveys
prevention
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Summary:Mixed-mode surveys have been around since the late 1980s. In the past thirty years, major changes in technology and society influenced and changed data collection and survey methodology. However, in those years, mixed-mode strategies remained part of the daily survey practice, although the type of mix implemented followed the changes in technology and data collection methods. In this paper, I summarize the state of the art in traditional mixed-mode surveys and discuss implications for mixed device surveys.
ISSN:1864-3361
1864-3361
DOI:10.18148/srm/2018.v12i2.7402